Ad Operations

Programmatic + Premium white paper reveals significant enthusiasm for automated trading technology to buy and sell premium ad inventory through digital exchanges LOS ANGELES & NEW...

BAYSIDE, CALIFORNIA – All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30th anniversary...

Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group.

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands and Additional Ad Revenue IRVINE, Calif. — Local Corporation (NASDAQ: LOCM), a leading online local media...

Acxiom’s interest and behavior data help ads be more relevant to actual consumer needs LITTLE ROCK, Ark. - Acxiom® (Nasdaq: ACXM), an enterprise data, analytics,...

"Audience Targeting 101", a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage....