This 2009-2014 World Outlook for Behavioral Marketing and Targeting Report is Now Available
DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the "The 2009-2014 World Outlook for Behavioral Marketing and Targeting" report to...
IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth
Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations
NEW YORK - The Interactive...
Gigya Builds Interactive Advertising Bureau (IAB) Resource Widget
Portable widget provides instant access to IAB News, Editorial, Events and Ad Guidelines.
Palo Alto, CA -- November 3, 2008 -- Gigya, Inc., the largest...
IAB Announces 55 MIXX Awards Winners across 18 Categories
NEW YORK - The Interactive Advertising Bureau (IAB) closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth...
The IAB Issues Ad Campaign Measurement Process Guidelines
New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising
NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release...
TRAFFIQ to Co-Host Panel about Emerging Self-Service Advertising Model, at the IAB MIXX Conference
NEW YORK - TRAFFIQ® - The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming...
MIXX 2008 Attracts Influential Lineup of Speakers, to Explore Transformation of the Media Industry
Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention”...
What Is Rich Media in an Online Advertising Context?
Easy task, at a first sight: defining what exactly can be considered a 'rich media ad'. It is, of course... a 'rich media ad',...
Use of “Ad Networks” Surges Six-Fold as Media Companies Step Up Monetization of Unsold...
The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries...
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