Programmatic Buying

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities into the SpotXchange market enabling advertisers to maximize the reach of granularly targeted campaigns and publishers to achieve higher CPMs.

Nanigans, Inc., developer of market-leading Facebook advertising software, has been named a Strategic Preferred Marketing Developer (PMD). This exclusive program provides Nanigans access to Facebook alpha and beta products, co-development of product planning and go-to-market strategies, improved business support, and priority access to Facebook product and engineering teams.

Media company Belo Corp. (NYSE: BLC) announced today the launch of Belo Private Ad Marketplace, a new digital platform that connects select advertisers with Belo’s digital advertising inventory across its websites.

MASS Exchange (www.MASSexchange.com) announced that it has launched the first programmatic futures exchange supporting multiple addressable advertising markets.

The IAB’s Network and Exchange Committee launched the Quality Assurance Guidelines (QAG) compliance program on April 4, 2011. This program provides brand safety assurances to advertisers that their ads will not appear next to inappropriate content. Today, at its annual MIXX Conference & Expo in New York, the Interactive Advertising Bureau (IAB) announced that it is building upon the program’s success and expanding QAG beyond networks and exchanges to include marketers, agencies, DSPs, SSPs and trading desks to establish greater marketplace trust on all sides.

Index Platform (www.indexssp.com), a global sell-side platform operated by Casale Media (www.casalemedia.com), today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying RTB, both sides expect significant spending growth in this segment over the next 12 months.

MASS Exchange announced a key strategic multi-year alliance with Facilitate Digital Holdings Limited to design, build and operate a user interface that will enable customers of Facilitate Digital’s Symphony workflow solution to buy and sell in MASS Exchange’s electronic marketplace for programmatic media futures across all addressable advertising, starting with digital display.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the release of an update of their ad monetization platform. Among the features of the update to the platform is an updated user interface which highlights transactional capabilities.

AdJuggler Inc., a leading provider of SaaS-based digital ad management technology and media services for publishers and ad networks, has released version 8 of its platform, providing extensive targeting and monetization capabilities for inventory on iOS and Android tablets and smart phone devices.