ROI Measurement

VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES - the Rubicon Project, the Internet advertising...

PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA - Today Overlay.TV, an interactive media platform that...

Undertone Networks Provides Quality, Control and Results for Retail Brands NEW YORK - August means two things for most parents, teachers and students: the end...

NEW YORK, NY - Beezag (www.Beezag.com) has officially launched its NEW exclusive invite-only online and mobile advertising platform that is revolutionizing the world of...

Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns...

Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering SAN FRANCISCO - VideoEgg, the engagement ad network, announced that...

LONDON - The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of...

Latest Investment Will Enable Expansion of ’s Digital Marketing Hub That Empowers Marketers and Agencies to Reach Customers and Prospects across All Digital Touchpoints NEW...

Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future PHOENIX - Join the Business Marketing Association (BMA) Phoenix...