Ad & Media Strategies

AK joins a select group of top digital media companies, delivering best in class solutions to the data and analytics industries SAN MATEO, Calif. - Aggregate...

AK joins a select group of top emerging digital media companies delivering game changing products and services AlwaysOn OnMedia NYC 2013 SAN MATEO, Calif. - Aggregate Knowledge...

Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties....

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

KissMyAds, the mobile performance marketing network in Cologne, Germany, introduces a new sophisticated technology to target mobile advertising. With the new system called 'KMA Track', mobile advertising campaigns can be precisely targeted directly to the mobile devices of consumers around the globe. "With 'KMA Track', we boost the already strong conversion of mobile offers by only providing the customers with relevant offers", says Florian Lehwald, Founder and CEO of the Cologne-based mobile marketing specialists, KissMyAds.

Spider.io (www.spider.io), a London-based ad technology company, has recently reported the discovery of a new ad botnet, the Chameleon Botnet - that emulates human...

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...

Report Reviews 2012 Location-based Mobile Advertising Market and State of the Industry New York, NY - Verve Mobile, the leader in location powered mobile advertising,...

There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.