Ad & Media Strategies

-- 22-Year Veteran of Mediaocean to Advocate for Agencies throughout Europe, Middle East, and Africa -- New York and Atlanta - Hudson MX, an advertising technology business...

Former CEO, Rick Tallman, remains as Strategic Advisor SAN FRANCISCO, CA — Vungle (www.vungle.com), a leading mobile ad and in-app monetization platform, today announced the...

NEW YORK -- As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention,...

Rebranded as the Kochava Media Index, the most comprehensive database of record for digital media purchasing decisions SANDPOINT, Idaho -- Kochava, the leading real-time data...

Taboola Newsroom Uses Machine Learning to Help Publishers Grow, At a Time When Global Subscription Levels Have Increased by 110%  Taboola, the world’s leading discovery...

Four B2B Brand “Superpowers” Hold the Key to Unlocking the Ultimate B2B Buyer Journey Columbia, MD – Merkle, a leading technology-enabled, data-driven customer experience management...

Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY - Index Exchange,...

StarLightMedia has implemented an innovation that delivers advertisements to the target audience based on Kyivstar Big Data and Adtеlligent advertising technologies. The project allows...

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies NEW YORK and GA’ASH, ISRAEL...