RTB Advertising

RESTON, Va. - LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time...

2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON - AdMeld (www.admeld.com), the leader in ad network optimisation...

Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, extends a...

Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK - AdMeld (www.admeld.com), the leader in ad network...

Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK - AdMeld (www.admeld.com), the leader...

Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into...

Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns...