Ad & Media Strategies

The 2021 Imperatives delve into the steps required for effective customer experience transformation LONDON: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of...

British adtech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary...

New sales partnership creates unique opportunities to mix cutting-edge DOOH ad tech with multi-channel advertising buys. Edmonton: Canada’s largest residential elevator advertising company, Vertical Impression...

FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative...

Insights from AnyClip publisher survey reveals a need for cost control, sharper insights and improved audience engagement tools to achieve success in the coming year New...

LOS ANGELES -- Global advertising technology leader, The Trade Desk (Nasdaq: TTD), announced the appointment of JoAnna Foyle as Senior Vice President of Inventory...

Authenticated Traffic Solution (ATS) connects premium authenticated inventory with advertiser demand to power people-based advertising without a reliance on devices London, UK: Dennis Publishing, one of...

Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a...

SAN FRANCISCO -- popIn Inc. has announced that its native ad platform “popIn Discovery” has reached a new milestone of 600 million monthly page...