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BillFront Announces German Market Entry Alongside New $7.9 Million Financing Facility For Leading Ad...

London & Berlin: BillFront, a leading and fast-growing technology-enabled finance provider dedicated to digital media companies globally, announced its successful arrangement of a multi-million financing facility...

Fyber RTB Introduces New DSP-facing UI and Enhances Its Top-tier Optimization Algorithm

Berlin –  Fyber RTB, a leading video supply side platform and RTB exchange, and a subsidiary of Fyber N.V., announced the launch of its...

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native Advertising...

NEW YORK - ADYOULIKE, the leading in-feed native advertising platform, has today announced an expanded collaboration with The Trade Desk, Inc (NASDAQ: TTD), a...

IAB Tech Lab Updates OpenRTB To Increase Security, Transparency, Authentication & Trust in Programmatic...

OpenRTB 3.0 Released for Two-Phase Public Comment Framework Released First for Industry Input, to be Followed by Specs for Additional Feedback NEW YORK - The IAB Technology...

SRAX Acquires OpenDSP’s Demand-Side Platform

Technology acquisition complements and strengthens SRAX Platform's capabilities for digital marketers and content owners to reach valuable audiences LOS ANGELES - SRAX (NASDAQ: SRAX) today announced the...

BidSwitch Rolls Out Ads.txt Support in Partnership with Major DSP’s; Company Helps Clean Up...

BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply...

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile. As big publishers embrace open RTB to sell their inventory programmatically, without...

Fyber RTB Reaches Key Milestone in Quality Improvements by Reducing Non-direct Traffic Sources to...

New York City, NY - As a continuation of Fyber’s ‘Keeping it Clean’ group-level initiative, Fyber RTB, a leading video supply side platform and...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

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